By the year 2015, over 1 billion dollars will be spent by corporations on gamification initiatives (M2 Research).  Over 70% of the Global 2000 companies will have significant investments in gamification projects (Gartner). The average child living in a country with a strong gamer culture will have spent 10,000 hours gaming by the time they reach the age of 21.  That is more time than they will have spent in middle school and high school – combined.
 
How are businesses tapping into the successes of game thinking and game mechanics to not only engage external users but drive internal behaviors?  Join us for an interactive and compelling session with Tom Ruesink exploring how gamification and travel/meetings are currently intersecting and also could be implemented at your company to help drive compliant behaviors in a fun and interesting way. 

Tom Ruesink is an innovator in the travel industry space.  He is based in Minneapolis and enjoys pushing the envelope in both how travel information is presented and how travel behaviors are driven.  He was named one of the top 25 most influential executives in the travel industry by Business Travel News in 2011.

Prior to co-founding Ruesink Consulting Group, Tom Ruesink was a Director of Solutions Technology at Carlson Wagonlit Travel.  There, he was a key contributor in growing the travel consulting practice and expanding their analysis capabilities.  He was the primary architect of the ongoing travel optimization offering and helped lead the design of their Program Management Centre platform.
At RCG, Tom is probably best well known for the development and implementation of a one-number scoring system at Coca-Cola that helped significantly improve compliant travel behaviors.  He has worked with large corporate clients, government clients, and vendors throughout the industry.

Ruesink is a frequent speaker on the topic of gamification.  He was part of the first class of consultants to become certified in gamification architecture and has worked on multiple gamification projects for vendors. 
 

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